Steve Grant has spent over twenty-five years as a marketing consultant and behavioral economist, working with Fortune 500 companies including Puma, IBM, Prudential, Jaguar Cars, and Burger King. He ran the Applied Behavioral Science Lab at Prudential and received a Gold Lion from Cannes for his brand strategy work. He served as an industry expert in financial security at the Aspen Institute and led the rebranding effort that transformed the Boy Scouts of America into Scouting America.
A graduate of the Iowa Writers’ Workshop with an MFA in Poetry and Fiction, Grant was part of the film collective that created the 1998 indie film The Delicate Art of the Rifle. He lectures as an Adjunct Professor of innovation and consumer behavior for the Pamplin College of Business at Virginia Tech. Born in New Orleans and raised in the Blue Ridge Mountains of Virginia, Grant is an Eagle Scout who returned to his hometown of Blacksburg, VA, where he lives with his family. He is an avid fly-fisherman—and controversially believes that the New River may be the greatest Smallmouth Bass water on the planet.
